You always need to evaluate both the block and the landing page.

• A. True
• B. Not sure
• C. It depends
• D. False

Answer: (A)

Evaluating both the block and the landing page is essential because the user’s first impression comes from the snippet and title, while the actual content is on the landing page. The block should accurately reflect what the page contains and match the user’s intent, and the landing page must deliver on that promise with relevant, trustworthy information. If you only look at the block, you might miss cases where the snippet misleads or the page content doesn’t live up to it. If you only inspect the landing page, you could overlook misleading or out-of-date snippets that already shaped the user’s expectations. Checking both ensures accuracy, relevance, and trust in the results.