Which term is defined as the first page that appears after clicking an advertisement?

• A. Home Page
• B. Checkout Page
• C. Landing Page
• D. Profile Page

Answer: (C)

The term describes the first page a user sees after clicking an advertisement. This is a landing page, designed to match the ad’s promise and guide the visitor toward a specific action, such as a signup or purchase. Unlike the Home Page, which serves as the broad entry point to a site with lots of navigation, a landing page focuses on one goal with minimal distractions. It’s not the Checkout Page, which is specifically the step in the purchase process, or the Profile Page, which is about user account information. Because a landing page stays tightly aligned with the ad and concentrates on a single call to action, it’s optimized for conversions.