Which statement describes Commercial Intent?

• A. The query expresses the intent to purchase the product or service referred to by the keyword (or the other way around).
• B. The query is about general information and has no commercial angle.
• C. The query is about technical specifications.
• D. The query is only about entertainment content.

Answer: (C)

Commercial intent shows that a searcher is aiming to make a purchase or is closely tied to a transaction. The statement that best describes this is the one that signals an intent to buy the product or service mentioned, or that the keyword itself represents a product and the user intends to purchase. That direct link to buying action is what makes it truly commercial.

Queries about general information, technical specifications, or entertainment content don’t imply a purchase plan, so they’re non-commercial. For example, a search for general tips or specs is informational, while entertainment-focused searches aren’t about buying.