What should you consider when a landing page link is present in a Special Content Result Block?

• A. Always rate using the landing page
• B. Consider whether users would click; if most would not, rate based on block content
• C. Ignore the landing page and block content
• D. Always rate based on block content only

Answer: (B)

The main idea is to weigh how likely a user is to click the landing page link in a Special Content Result Block. If most users wouldn’t click the link, rate based on the content shown in the block itself, since that’s what the user would actually see and rely on. This keeps the rating aligned with the user’s experience on the page. If users are likely to click, you would then consider the landing page content for relevance and quality. The other approaches—always using the landing page or always ignoring it—don’t reflect how users interact with the block, so they’re not as accurate in judging what the user would experience.