What is Content Page in the context of online advertising?

• A. A page the advertiser wants the audience to visit
• B. The webpage that the user is currently visiting
• C. A page that is topically related to the query
• D. A page that shows advertisements

Answer: (B)

Content Page refers to the webpage the user is currently visiting to consume content on a publisher’s site. It’s the page the user has loaded in their browser when they’re reading an article or viewing media, and it’s the environment where ads appear alongside the content. This distinguishes it from a landing page, which is the destination advertisers want the audience to reach after clicking an ad. It’s also different from a page that’s simply topically related to a query or a page that just shows advertisements—the content page is defined by the page the user is actively on during their session, where the content is being consumed.