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Multiple Choice

What is an example of a query with both visit-in-person and non-visit-in-person intent?

The main idea is that a single query can serve more than one purpose at once. For a query about hotels, you can be gathering information online—learning about locations, neighborhoods, prices, and reviews (non-visit-in-person intent)—and you can also be planning a stay, which involves an in-person visit or a booking (visit-in-person intent). Hotels naturally cover both paths: you might search to compare options without ever traveling yet, or you might search with the goal of finding a place to stay and actually going there. That combination makes hotels the best example of a query with both visit-in-person and non-visit-in-person intent.

The main idea is that a single query can serve more than one purpose at once. For a query about hotels, you can be gathering information online—learning about locations, neighborhoods, prices, and reviews (non-visit-in-person intent)—and you can also be planning a stay, which involves an in-person visit or a booking (visit-in-person intent). Hotels naturally cover both paths: you might search to compare options without ever traveling yet, or you might search with the goal of finding a place to stay and actually going there. That combination makes hotels the best example of a query with both visit-in-person and non-visit-in-person intent.