In the Telus rater framework, which component is explicitly defined as a factor in quality evaluation guidelines?

• A. E-A-T (Expertise, Authoritativeness, Trustworthiness)
• B. Page color scheme
• C. Advertising density
• D. Page loading speed

Answer: (A)

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness and is an explicit factor in the Telus rater quality guidelines. When raters evaluate a page, they focus on whether the content comes from someone who truly knows the topic, whether the publisher or author is recognized as authoritative, and whether the information is trustworthy—often supported by credible sources, clear authorship, and up-to-date, accurate details. This framework helps determine if the page meaningfully serves the user’s needs with reliable information. The other options touch on presentation or performance (color scheme, ads, loading speed) but aren’t identified as explicit quality-evaluation factors in these guidelines, which is why the E-A-T option is the best answer.