If most users would not click a landing page link, what should you rate based on?

• A. Landing page content
• B. Block content
• C. User intent
• D. Random guess

Answer: (B)

When most users wouldn’t click a landing page link, keep your rating anchored to the content that appears in the visible content block. That block is what users encounter without leaving the search results, so it’s the best signal of relevance and usefulness in this scenario. If the block clearly answers the query and matches user intent, it earns a higher rating; if it’s vague or off-target, the rating should reflect that even though the landing page itself might be different after a click. Relying on the landing page content would require a click and doesn’t reflect the user’s actual experience here, and guessing the user intent or choosing randomly wouldn’t be reliable.