For a query like 'Facebook login,' what intent is primarily at play?

• A. Informational intent.
• B. Navigational intent.
• C. Commercial intent.
• D. Transactional intent.

Answer: (B)

The main idea being tested is understanding how users’ search phrases signal where they want to go or what they want to do online. When a query combines a well-known brand with a direct action, the intent is typically navigational—the user aims to reach a specific page on that site.

For "Facebook login," the user isn’t looking for general information about how login works or for product comparisons. They already know the site and the exact action they want to perform: sign in on Facebook. That makes the goal to navigate to Facebook’s login page the strongest interpretation of the intent.

Informational intent would apply if the query were about learning how to log in, troubleshooting login issues, or explaining the login process. Commercial or transactional intent would involve evaluating products or completing a purchase, which isn’t suggested by this phrasing.